Choosing a name for your new business is one of the first steps you’ll need to take. Even though it may appear simple, coming up with a business name that accurately represents your company while also making a distinctive statement among the many others in your field may be difficult. We’ve compiled a list of 15 suggestions to help you develop a creative name for your new business.
Keep it to a manageable length.
If you can, keep your firm’s name as brief as possible, even though it seems apparent. Having a long company name makes it tough to remember, spell, and successfully advertise your business. Make it easier for people to remember your business by using a memorable name that is easy to pronounce and repeat. Make sure that the name doesn’t connect with a completely distinct organization.
Make things easy
Your branding and marketing activities should be kept as basic as possible. Having a convoluted name can make it harder for customers to remember and connect with your firm and its brand, while a simple word will help them better connect with it. Condopoint.ca, for example, has the term “condo” prominently displayed on its homepage, making it appear to potential buyers what the firm is all about.
Don’t Forget About It
Your company’s name will stick in customers’ minds if it is memorable. Creating memories with your consumers can help you establish a stronger brand identity that is more valuable than outspending on advertising.
Do not use any part of your name
A startup firm should not be named after you or the part of your name that you intend to use as an identifier for the company’s founder(s). For example, when trying to get information on a firm with the name “Smith Incorporated,” you’re only adding to the uncertainty. It’s challenging to locate information on “Smith Incorporated” if you do an internet search for “Smith.” For example.
Do not add unnecessary suffixes
Incorporation, LLC, or LP suffixes are unneeded additions to your firm’s name. It would help if you avoid this, but the most obvious rationale is that it makes it difficult to discover information on the internet.
When it comes to naming your company, mood boards are a terrific place to start. As the name suggests, a mood board is precisely what it implies: a collection of photos representing your intended mood, your target demographic, or any other component you’re contemplating. A mood board may be created on paper or digital by searching for a “mood board template” online. You should have an idea of what your brand stands for and design a term to describe it.
Do what’s popular, but don’t try to invent it.
For example, please don’t name your new laptop cover DropSafe; choose an existing well-known name and exploit it for your own company’s benefit. As a result, consumers will be more inclined to look for your goods on Amazon or Etsy if you give it a name that is more often used. As a result, customers are more likely to recognize you as their preferred brand when they seek items that fit their particular demands.
Opt for a Name That You Can Easily Say And Spell.
Consider a site with a name like Condopoint, which is simple to say and spell. Having a complicated emblem that no one can read is of little use if you can’t remember how to speak your company name. Choose a complex word that is easy to spell over one if you can’t spell both.
Numbers and Letters are Acceptable
Compared to the complexity of words, numerals and letters are much simpler to spell and type. It helps consumers, media, partners, and workers remember your company’s name. Your company’s name should be simple enough to avoid confusion when it comes time to rebrand.
Avoid connotations of negativity
In many cases, startup entrepreneurs make the typical error of naming their company after something wrong or having a name that is easily misunderstood. Confusion has resulted in some firms taking their names from places they haven’t done business. Businesses with words that appear promising but have bad connotations in other languages have been known to open themselves up to legal action.
Seek the Opinions of Your Peers
Your friends and coworkers will tell you how effortlessly your concept comes to mind when you begin to talk about it. If people have trouble pronouncing it or if they make any grammatical errors, it may not be as impressive as you imagined. Observe the reactions of others around you when you speak it out loud. Is there a smirk on their face and an expression of interest? That might be a sign that your new firm has a great name.
Avoid Easily Recognized Names
There are instances when it’s challenging to come up with a creative name that doesn’t infringe on someone else’s trademark. Make sure that the name Condo Point doesn’t already exist online if you’re thinking of launching a real estate startup firm.